These two are turning lemonade upside down
"When we started thinking about Wilsons in Nigeria, there was nobody doing lemonade. We went around to anybody who would let us in their factory, and we just started asking questions," said Seun Abolaji. They talked to yogurt and water companies, and big companies that were doing fizzy drinks, and thought: "Hey, why is there nobody doing juice in a bottle?" The two seized the chance to tap into this new market. "We saw an opportunity with fresh juice and with lemons, it has so many health benefits," said Seun, who added it's a healthy alternative to what's on the market now. "There are a lot of challenges...but could we have started this company in the United States? I doubt it. We would need
CNN
No comments:
Post a Comment