TY Bello celebrates latest twist
in Olajumoke’s story
Singer, photographer and philanthropist TY Bello has celebrated the latest amazing twist in the grass-to-grace tale of Olajumoke Orisaguna.
On Monday, online shopping site, PayPorte signed the bread seller-turned model as the official face of its 2016 campaign.
This came the same day Stanbic IBTC unveiled the 27-year-old in an ad, indicating that it was keen to “move her forward”.
Bello, who discovered Olajumoke and gave the world one of the most inspiring stories out of Nigeria, took to Instagram to celebrate the deal.
There have been some concerns about the nature of deals Olajumoke was getting, but Bello hinted that the latest deal was great.“This really made me happy today. I’ve been holding my breath and waiting for this particular deal to come through all week. It finally did … And it was perfect,” she said of the PayPorte deal.
“It was clear from her contract that the company, beyond her payments, were mindful to truly bless her where it truly mattered… Long term,” she said.
“I’ve also learnt a great deal from all of this… That being able to bless another is the biggest gift we can receive … and we must thank those that afford us the opportunity … With all humility.
“This gratitude was all I sensed in the air at Payporte today. Can’t stop smiling.#Olajumoke #grateful @payporte #done.”
TY Bello, Jumoke’s husband Sunday and lawyer Yomi Adeseyoju were among those present for the signing of the deal.
Bello had come across Olajumoke by accident. She was having a photo shoot with UK artist Tinie Tempah when Olajumoke, going about her business with a tray of Agege bread on her head, walked into the shoot.
(Photo: TY Bello)
The story of the incident and the resulting picture has been shared across the world by local and international media organisations.
It would all have been confined to the street corner where it happened and a photo cast away in a bin, but Bello saw something in Olajumoke and went to the social media and asked for help in finding her.
As it turned out, it wasn’t just Bello that found her, fame and fortune found her too.
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